Known throughout the world for its production of prestige superfine and cashmere wool fabrics, the Biella area (il Biellese) offers far more than you’d think. Nestling between the Piedmont Alps, rich in watercourses, valleys and rolling hills on one hand and rice growing plains and a lake on the other, the area boasts uncontaminated landscapes but also a wealth of history, culture, traditions and food and wine products. The city of Biella was listed in UNESCO’s “Creative City for Crafts&Folk Art” network in 2019 in fact. An ideal destination for travellers seeking genuineness off the tourist-beaten track. Whether you’re addicted to sport or longing for peace and quiet, this area will satisfy your needs. You can enjoy unique experiences in well conserved nature; drive along little known roads, such as the “Tracciolino” panoramic road straddling the Biellese Prealps and the Po valley plains; explore the many alpine sanctuaries, such as the famous Santuario di Oropa, whose “Sacred Mount” was granted UNESCO heritage status in 2003; visit hauntingly beautiful castles and country houses; stay in enchanting resorts and discover the sumptuous local food & wine heritage! The spectacular springtime blossoming of hydrangeas, rhododendrons and countless species of alpine flora, the luxuriant green and cooling shelter of the woodlands in summer, the dazzling yellows, oranges and reds of the beechwood foliage in autumn, the whiteness of snow and a piping hot polenta concia around the fire in tiny hotels that make you feel at home sheltering from the winter cold…. Every season is a good excuse for an immersive trip in Biella
province!
Santuario di Oropa: between art and nature
Hidden away in the Biella Alps at 1,180 metres above sea level, the Sanctuary of the Black Madonna of Oropa is one of the oldest Marian sanctuaries in the west. You can go up into its majestic dome, admire the artworks in the Basilica, including Giò Ponti’s modern ciborium, and be entranced by the extraordinary panorama across the Oropa valley and the Sanctuary’s complex of monumental buildings. An experience that enlivens the spirit, a joy to behold!
Santuario di Oropa: between art and nature
Hidden away in the Biella Alps at 1,180 metres above sea level, the Sanctuary of the Black Madonna of Oropa is one of the oldest Marian sanctuaries in the west. You can go up into its majestic dome, admire the artworks in the Basilica, including Giò Ponti’s modern ciborium, and be entranced by the extraordinary panorama across the Oropa valley and the Sanctuary’s complex of monumental buildings. An experience that enlivens the spirit, a joy to behold!
FOREST BATHING, FOREST ART AND VARIOUS KINDS OF WELLNESS IN OASI ZEGNA
Enjoy the benefits of nature with “Forest Bathing”, an ancestral Japanese
therapy that nurtures the spirit and revitalizes the body. Immerse yourself in
the Forest of Smiles, try the Qi-gong, contemplate “Forest Art”, celebrate the
summer solstice in the enchanting Oasi Zegna… Let serene nature take care of
you: walk slowly, breathe deeply, lower your stress and reawaken your inner
vitality!
PERIOD: From May to October
LOCATIONS: Valle Cervo and Oasi Zegna
FOREST BATHING, FOREST ART AND VARIOUS KINDS OF WELLNESS IN OASI ZEGNA
Enjoy the benefits of nature with “Forest Bathing”, an ancestral Japanese
therapy that nurtures the spirit and revitalizes the body. Immerse yourself in
the Forest of Smiles, try the Qi-gong, contemplate “Forest Art”, celebrate the
summer solstice in the enchanting Oasi Zegna… Let serene nature take care of
you: walk slowly, breathe deeply, lower your stress and reawaken your inner
vitality!
PERIOD: From May to October
LOCATIONS: Valle Cervo and Oasi Zegna
DISCOVERING THE “TRACCIOLINO” ON AN E-BIKE
Explore the Oropa and Elvo valleys on an e-bike by taking the “Tracciolino”,
a panoramic road, a veritable balcony from which to admire the landscapes on
the alpine horizon and that continues into Valsessera towards Valsesia.. On a
route within everyone’s reach with the aid of an e-bike, enjoy local specialities
and visit some magical and spiritual places, such as the old de La Trappa monastery. A unique adventure full of unforgettable emotions.
PERIOD: From April to October
LOCATIONS: Oropa and Valle Elvo
DISCOVERING THE “TRACCIOLINO” ON AN E-BIKE
Explore the Oropa and Elvo valleys on an e-bike by taking the “Tracciolino”,
a panoramic road, a veritable balcony from which to admire the landscapes on
the alpine horizon and that continues into Valsessera towards Valsesia.. On a
route within everyone’s reach with the aid of an e-bike, enjoy local specialities
and visit some magical and spiritual places, such as the old de La Trappa monastery. A unique adventure full of unforgettable emotions.
PERIOD: From April to October
LOCATIONS: Oropa and Valle Elvo
ESOTERIC TOUR OF ROSAZZA
In Valle Cervo, go on the most mysterious tour in Piemonte and discover the
other face of Rosazza. Classified as one of the “most beautiful villages in Italy”, it
offers a sort of “initiation” into the worlds of freemasonry and spiritism. Uncover
hidden secrets by wandering around its enchanting alleys amidst esoteric
symbols that tell of the life and works of the legendary senator and freemason
Federico Rosazza Pistolet.
PERIOD: All year round
LOCATION: Rosazza
ESOTERIC TOUR OF ROSAZZA
In Valle Cervo, go on the most mysterious tour in Piemonte and discover the
other face of Rosazza. Classified as one of the “most beautiful villages in Italy”, it
offers a sort of “initiation” into the worlds of freemasonry and spiritism. Uncover
hidden secrets by wandering around its enchanting alleys amidst esoteric
symbols that tell of the life and works of the legendary senator and freemason
Federico Rosazza Pistolet.
PERIOD: All year round
LOCATION: Rosazza
Exploring fashion at Casa Zegna
Ever wondered how the world of fashion came to be what it is today? Casa Zegna, in Trivero Valdilana, offers you over 110 years of history and exhibitions no one should miss. In an experience embracing both tradition and innovation, you can explore Zegna Group’s long history in their collections of old fabric samples, a permanent exhibition and various educational exhibitions and activities focusing on the evolution of the fashion industry.
Exploring fashion at Casa Zegna
Ever wondered how the world of fashion came to be what it is today? Casa Zegna, in Trivero Valdilana, offers you over 110 years of history and exhibitions no one should miss. In an experience embracing both tradition and innovation, you can explore Zegna Group’s long history in their collections of old fabric samples, a permanent exhibition and various educational exhibitions and activities focusing on the evolution of the fashion industry.
AUTUMN FOLIAGE
In autumn (October), the landscape in Biella province is lit by all the shades of
the warm colours that paint the Parco della Burcina, on the wooded slopes of
Oasi Zegna, and the dense vegetation surrounding the Santuario di Oropa, one of the 7 Sacred Mounts (UNESCO). Come and admire the spectacle of this foliage on
a slow stroll through the woods, gardens and parks in Biella province.
PERIOD: End of October/November
LOCATIONS: Parco della Burcina, Oasi Zegna, Santuario di Oropa
AUTUMN FOLIAGE
In autumn (October), the landscape in Biella province is lit by all the shades of
the warm colours that paint the Parco della Burcina, on the wooded slopes of
Oasi Zegna, and the dense vegetation surrounding the Santuario di Oropa, one of the 7 Sacred Mounts (UNESCO). Come and admire the spectacle of this foliage on
a slow stroll through the woods, gardens and parks in Biella province.
PERIOD: End of October/November
LOCATIONS: Parco della Burcina, Oasi Zegna, Santuario di Oropa
SPRING BLOSSOMING
Between mid-May and mid-June, Biella province explodes in a unique spectacle
of colour. Admire blossoming rhododendrons from Conca dei Rododendri
to Oasi Zegna, immerse yourself in the beauty of the Nature Reserve in the
Parco della Burcina, explore the alleys framed by marvellous floral installations
at Ricetto di Candelo, and enjoy the blossoming hydrangeas along the
mountain roads, in gardens and villas, everywhere.
PERIOD: End of October/November
LOCATIONS: Parco della Burcina, Oasi Zegna, Santuario di Oropa
SPRING BLOSSOMING
Between mid-May and mid-June, Biella province explodes in a unique spectacle
of colour. Admire blossoming rhododendrons from Conca dei Rododendri
to Oasi Zegna, immerse yourself in the beauty of the Nature Reserve in the
Parco della Burcina, explore the alleys framed by marvellous floral installations
at Ricetto di Candelo, and enjoy the blossoming hydrangeas along the
mountain roads, in gardens and villas, everywhere.
PERIOD: End of October/November
LOCATIONS: Parco della Burcina, Oasi Zegna, Santuario di Oropa
Visit to FILA Foundation and Museum
What’s behind the brand that has helped shape sportswear? Discover FILA’s fascinating story at the Fondazione FILA Museum created by Gene Yoon to conserve the brand’s heritage and open it up to the public. Thanks to its interactive exhibitions and advanced technologies, you can explore both the past and present of this iconic Biella brand. An immersive journey revealing FILA’s secrets, innovations and evolution from its origins to the present day!
Visit to FILA Foundation and Museum
What’s behind the brand that has helped shape sportswear? Discover FILA’s fascinating story at the Fondazione FILA Museum created by Gene Yoon to conserve the brand’s heritage and open it up to the public. Thanks to its interactive exhibitions and advanced technologies, you can explore both the past and present of this iconic Biella brand. An immersive journey revealing FILA’s secrets, innovations and evolution from its origins to the present day!
Journey through the flavours of Biella
Discover MeBo, where history and flavours meet to celebrate two iconic Biella companies: Menabrea and Botalla. Enjoy an immersive experience rich in stories and anecdotes and explore the local arts of brewing and cheese making. Taste, learn to recognize all the aromas, fragrances and flavours and take part in the various themed events. An unmissable sensory journey that will leave you enamoured of Biella’s genuine flavours!
Journey through the flavours of Biella
Discover MeBo, where history and flavours meet to celebrate two iconic Biella companies: Menabrea and Botalla. Enjoy an immersive experience rich in stories and anecdotes and explore the local arts of brewing and cheese making. Taste, learn to recognize all the aromas, fragrances and flavours and take part in the various themed events. An unmissable sensory journey that will leave you enamoured of Biella’s genuine flavours!
HIGH ADRENALINE EXPERIENCES
If adrenaline is your thing and you’re looking for something to get it flowing, Biella province is the perfect place for you! You can choose between two chilling
adventures that offer an original angle on the area: a 2-seat paraglider flight from the “Tracciolino” panoramic road or a 152 metre jump from the Bungee Center in Veglio, Italy’s first permanent bungee jumping pad.
PERIOD: All year round
LOCATIONS: Veglio; Biella and surrounds
| www.bungee.it | booking@bungee.it |
|---|---|
| Operatore parapendio: franco.bonavigo@gmail.com | |
HIGH ADRENALINE EXPERIENCES
If adrenaline is your thing and you’re looking for something to get it flowing, Biella province is the perfect place for you! You can choose between two chilling
adventures that offer an original angle on the area: a 2-seat paraglider flight from the “Tracciolino” panoramic road or a 152 metre jump from the Bungee Center in Veglio, Italy’s first permanent bungee jumping pad.
PERIOD: All year round
LOCATIONS: Veglio; Biella and surrounds
www.bungee.it
booking@bungee.it
Paragliding operator:
franco.bonavigo@gmail.com
WINE TASTING AT CASTELLO DI MONTECAVALLO
Castello di Montecavallo invites you to a unique wine experience in Biella’s enchanting hill country, amidst enchanting vineyards, woods and an Italian style
garden. This neogothic jewel in Piemonte has been producing high quality wines
since 1830. After visiting the famous cellars, you can taste five labels paired with
gourmet delicacies.
PERIOD: All year round
LOCATION: Vigliano Biellese
WINE TASTING AT CASTELLO DI MONTECAVALLO
Castello di Montecavallo invites you to a unique wine experience in Biella’s enchanting hill country, amidst enchanting vineyards, woods and an Italian style
garden. This neogothic jewel in Piemonte has been producing high quality wines
since 1830. After visiting the famous cellars, you can taste five labels paired with
gourmet delicacies.
PERIOD: All year round
LOCATION: Vigliano Biellese
CASTELLO DI CASTELLENGO AND ITS “CENTOVIGNE”
Explore the fascinating Castello di Castellengo, guardian of a centuries-old
wine making tradition. Taste Nebbiolo and Erbaluce, fruit of vines cultivated
on marine-glacial terrain, and discover the Castle’s sumptuous apartments and,
above all, the 18th century cellars and the magical production of this old estate
now called Centovigne.
PERIOD: All year round
LOCATION: Castellengo – fraz. Di Cossato
CASTELLO DI CASTELLENGO AND ITS “CENTOVIGNE”
Explore the fascinating Castello di Castellengo, guardian of a centuries-old
wine making tradition. Taste Nebbiolo and Erbaluce, fruit of vines cultivated
on marine-glacial terrain, and discover the Castle’s sumptuous apartments and,
above all, the 18th century cellars and the magical production of this old estate
now called Centovigne.
PERIOD: All year round
LOCATION: Castellengo – fraz. Di Cossato
DISCOVERING GOLF ON THE BEST COURSE IN ITALY
Discover golf at the Golf Club Biella “Le Betulle”. Tee off on the practice course
or, if you’re already a golfer, try the 18-hole links that’s been judged best course
in Italy 18 times. You’ll be fascinated by this 74-hectare links on the Biella side of the Serra d’Ivrea, Europe’s biggest morainic formation, a veritable natural terrace overlooking the Po valley plains.
PERIOD: March – October
LOCATION: Cerrione, Magnano
DISCOVERING GOLF ON THE BEST COURSE IN ITALY
Discover golf at the Golf Club Biella “Le Betulle”. Tee off on the practice course
or, if you’re already a golfer, try the 18-hole links that’s been judged best course
in Italy 18 times. You’ll be fascinated by this 74-hectare links on the Biella side of the Serra d’Ivrea, Europe’s biggest morainic formation, a veritable natural terrace overlooking the Po valley plains.
PERIOD: March – October
LOCATION: Cerrione, Magnano
Complete your tour of discovery with the hotel best suited to your needs
